Jennifer Wiss

Choosing a label applicator for your business

Label applicators are machines that put labels on products as part of the manufacturing process. Applications include general production as well as food, drink, warehouse and pharmaceutical environments, to name a few. Label applicators come in fully au... Read >

Carrying out legal research effectively

When tasked with a legal research assignment, your primary goal is to find 'authority' to help you answer a particular legal problem. 'Authority' is weighted depending on your source. Primary authority includes legislation - acts of parliament and reg... Read >

Legal process outsourcing - lawyers working smart

Legal process outsourcing or 'LPO' refers to the process of a law firm or barristers' chambers farming out some of their work to an external company. Why would they need to do this? A primary reason for UK and US lawyers to look at legal process outs... Read >

Conversion rate optimisation - turning your traffic into leads and sales

What is Conversion rate optimisation (CRO)? Conversion rate optimisation is for people who want to turn the traffic that their website already gets into leads and sales. The way this is achieved is by looking at various elements on the page - text, ima... Read >

Don't focus on building your traffic - look at converting your visitors

Why focus on increasing your website traffic if you're getting targeted visitors (i.e. they're coming to you using the right search terms) but your website isn't converting very well? Conversion rate optimisation is about getting the most out of the traf... Read >

Setting evaluation dates for marketing and department managers

A key skill of both management and marketing is the ability to evaluate the success of your projects, or those of your team. Central to that is the requirement of setting evaluation dates. You will rarely have just one evaluation date! Start by... Read >

How to evaluate an advertising or marketing idea, from start to finish.

Are you just starting out in business? Perhaps your business is less than six months old. It's an exciting time for you, with a world of opportunity ahead and the power to take your business in any direction and to any market you choose. All you need t... Read >

Valentine’s Day Gift Ideas

For many people, Valentine's Day is a day they both look forward to and dread. Many people spend weeks and months worrying about buying the perfect Valentine's Day Gift - they worry that this years Valentine's Day gift should outshine last years, or shoul... Read >

Make a career of copywriting - get a copywriter job today

Many new internet business endeavours disappear very quickly, whilst others appear to be doing well only to grind to a halt. Statistics from the Small Business Administration confirm this by telling us that only a third of all new businesses eventually tu... Read >

Why become a tutor or a teacher? Here are 10 good reasons to consider a teaching career

There are many tutoring jobs available online, from institutions like ILEX and the Open University to private companies like Academic Knowledge.  So why be a tutor? Here are my top ten reasons for considering this type of work. 1. Student Pote... Read >